New Blog on the Block

I’ve been around the block for more than 25 years helping nonprofits market their missions, but this is my first ever blog.  I know, welcome to the plugged-in age, finally!

I work with great people who are doing important work in their communities.  And I get to contribute to a wide range of marketing, communications and public relations projects in nonprofit sectors all across the United States. I’ve been told I’m at that point in life where I actually have wisdom. So, I’m going to share whatever that is with you, if you’ll have me.

Stay tuned for my insights on why marketing is important for nonprofits – now more than ever – and how you in the giving field can use the knowledge that corporate America has been using ON you for decades.  I’ll point you to articles, links and interesting tidbits that you can throw around at the water cooler and, hopefully, add to your organization’s marketing plan.

Here’s our new mantra – marketing matters for nonprofits!