Author Archive

Batten down the hatches.  The tsunami of economic uncertainty is not only threatening to pull under individuals and the nonprofits that serve them, but the very institutions that fund vital safety nets.  What is a nonprofit to do when funding cuts meet rising costs of doing business AND growing client needs? Don’t – I SAY DON’T – put marketing [...]

I’ve been around the block for more than 25 years helping nonprofits market their missions, but this is my first ever blog.  I know, welcome to the plugged-in age, finally! I work with great people who are doing important work in their communities.  And I get to contribute to a wide range of marketing, communications [...]