Capabilities

Branding | Communications | Strategic Planning | Infrastructure Alignment

Branding

Your brand is your most valuable asset. Karen Bryant & Associates can help you promote your brand and use it to inspire your target audiences.

A powerful brand evokes emotions, creates associations, and builds confidence and loyalty among your audiences. Your brand should reflect your organization’s beliefs and values. Whether you are trying to reach funders, clients, volunteers, the media, staff or the public – enhancing your brand wll help you achieve greater success for your organization.

Our brand consulting services include:

• Brand assessment, enhancement and management
• Positioning and differentiation
• Logo and identity design
• Message development and messaging platforms

Communications

Successful branding goes beyond look and feel. It’s communicating the right message at the right time through the right channels.

Karen Bryant & Associates takes the time to understand your organization’s goals and mission in the community.  We get to know you as people and the people you serve.  Only then are we able to develop an integrated, cohesive communications plan to articulate the heart and soul of your message.  Our toolbox includes:

• Integrated marketing and communications 
  • Content development, copywriting, and editing
  • Graphic design
  • Social network marketing
  • Website design and development
• Public relations and media management
• Advertising: online, radio, print, and TV
• Product packaging, exhibits and displays
• Instructional design

Strategic Planning

Whatever your destination, strategic planning is your road map for getting there.

Do you need to increase funding? Serve more people? Differentiate yourself from other organizations? Tell a more compelling story about your mission? Strategic planning will make sure your entire organization can navigate an ever-changing landscape.

Karen Bryant & Associates provides strategic planning to empower you to make relevant, informed decisions.  The strategic planning toolbox includes:

• Needs analysis
• Strategic planning
  • Marketing
  • Social media
  • Advertising and media
• Research
  • Brand assessments
  • Market research
  • Communications audits
  • Perceived customer value (PCV) studies
  • Creative and technical briefs
• Best practices reviews

Infrastructure Alignment

Is your organization prepared for success?  Really??

Karen Bryant brings to the table a long and successful track record of business planning and operations.  She understands that success can be a disaster for unprepared organizations.  She is able to conduct an analysis of your infrastructure and recommend alignments to position your organization to take full advantage of the success of a marketing and communications plan.

An infrastructure analysis might include:

• Staffing
• Internal systems and processes
• Database management
• Facilities